Influencer Marketing
Collaborating with users who have large followings on social media. Usually, you try to pick users with the demographics of your target market. You have to watch out though because many accounts have “bot” followers and “fake” engagement. I can pretty much tell right away if an account has a fake following!
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Picking The Right Influencers
It seems like everyone is an influencer! That doesn’t mean all influencers are created equal especially when you consider it in relation to your brand or company. I’ve worked with countless influencers and understand the market very well. I can find influencers that fit your needs and goals!
FAQ
Frequently Asked Questions
An influencer is a person who has the ability to affect the purchase decisions of others because of their authority, knowledge, position, or relationship with their audience, primarily in a specific niche or industry.
We select influencers based on the campaign’s goals, target audience, brand values, and the influencer’s niche, reach, engagement rate, content quality, and audience demographics.
Success is measured using key performance indicators (KPIs) such as engagement rates, reach, impressions, click-through rates, conversion rates, and return on investment (ROI).
Yes, we assist in content strategy and creation, ensuring that it aligns with the brand’s message and campaign goals, while also resonating with the influencer’s audience.
Our approach involves clear and fair negotiations, ensuring alignment on deliverables, compensation, content rights, and other contractual details to protect both the influencer and the brand.
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